Matt Gower
Head of Research & Insights Anz at Cartology - Part Of The Woolworths Group
Based in The Rocks, Australia
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Seniority
Director
Department
Research & Development
Location
The Rocks
Industry
Advertising Services
Company size
336
Contact information
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m•••••••@cartology.com.au
Phone
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Background
About Matt Gower
To have a balanced view of marketing you need to see it from all perspectives. I have a proven track record as a client side marketer, agency head of strategy, and a commercial strategy and insights leader. I’ve worked with and for some of the world’s biggest advertisers, including Woolworths, Unilever, P&G, Heineken, AMEX, BT and Blackberry and have broad ranging brand marketing experience in Retail, Telco, Finance, FMCG, Alcohol, Automotive and Government. I have a genuine passion for customer insights and how clients can make better commercial decisions by harnessing insights, innovation and data driven strategic thinking. Successful Solo English Channel Swimmer Skills : Marketing, Communication Strategy Thought Leadership, Data & Analytics Qualitative and Quantitative Research, Neuroscience Market Research, Voice of Customer, Segmentation High Performance Team building Client Service, Digital Strategy Brand Strategy
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