Matt Harris

Background

About Matt Harris

Driving Growth Through Performance Marketing, Data, & AI What started as a fascination with affiliate marketing over a decade ago quickly turned into a deep obsession with sales funnels, ad optimization, and leveraging data to drive real business impact. Today, as a Senior Digital Marketing Manager for a FinTech SaaS company, I lead a high-performing global team, managing multimillion-dollar ad budgets, while optimizing full-funnel acquisition, automation, and retention strategies that fuel business growth. From performance marketing and sales funnels, to retention and automation, my approach is data-driven and conversion-focused. Key Wins & Expertise Millions of dollars in ad spend managed, generating a ROI of x7 across paid, email, and organic channels. Led a 500+ page website rebrand, increasing form submissions by 17% and conversions by 9.7%. Launched retention strategies that recovered millions of dollars in revenue through churn reduction initiatives. I currently lead cross-functional, fully remote teams, working across multiple time zones with marketers, designers, copywriters, developers, and agencies to execute high-impact campaigns. I believe in a leadership approach that blends autonomy, trust, and data-backed decision-making, ensuring teams are empowered to innovate while staying aligned on performance goals. What I'm Currently Working On I’m currently deepening my expertise in Generative AI & Data Science, exploring how AI, predictive analytics, AI-driven automation, and machine learning can further optimize marketing strategies and help make better business decisions. Let’s connect if you’re passionate about performance marketing, data-driven growth, and the future of AI in digital marketing.