Matt Herron
SVP, Pricing and Product Strategy at City National Bank
Based in Springfield, United States
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Seniority
Other
Department
Other
Location
Springfield
Industry
Banking
Company size
6.8K
Contact information
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m•••••••@newsroom.cnb.com
Phone
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Background
About Matt Herron
With over two decades of experience in financial services, I currently serve as SVP of Pricing and Product Strategy at City National Bank. My work focuses on leveraging profitability analysis, competitive intel, data and analytics to shape pricing and product strategies. Previously, I held leadership roles at Wells Fargo, where I led pricing initiatives and analytics for home lending, with a particular focus on bank portfolio products such as non-conforming mortgages and helocs. A key focus throughout my career has been to create strategies that are simple and straightforward, cutting through the ambiguity to find the right solution to drive growth and profitability.What I am known for:* Developing strategies to optimize the P&L* Pricing strategy, analytics and business case development* End to end product strategy and development* Collaboration and influencing senior stakeholders* Strong governance routines and a risk aware mindset* Getting things done
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