Matt Hertel

Background

About Matt Hertel

AI Principal Engineer at Let's Do This, where I built Nova AI — the company's flagship product. Took the company from 0% AI adoption to "AI is our default" in 12 months.What I did in the last 12 months at LDT: Built Nova AI — now the primary sales differentiatorShipped 10+ major AI features in 2 monthsEnabled PMs and designers to ship production code for the first timeRan 14+"Prompt & Play" sessions across every departmentUnlocked a $1.1M ARR client commitmentTurned "AI is a priority" into "AI is our default" Also currently: Fractional CTO @ Nektr Nutrition — embedding the same AI-first playbook into a second companyWriting 4-5x/week on how CEOs actually make their companies AI-native — not theory, the operational playbook On my spare time (and yes I have some!): I built an AI app to train me for the London Marathon 2026I built an AI app to get any article on the internet and make it part of my knowledge baseI built an app to create a secure e2e encrypted inbox for all of my devicesI build an AI app that I can forward to any email (mostly newsletters) and will process it and tell me if I should read it or not and what is the gist of it Built and app that is a real time 1v1 game of Countdown Three beliefs I won't budge on: Leadership AI usage is the #1 predictor of success. If the CEO doesn't use it daily, the initiative is already failing.Systems beat tools. Buying ChatGPT subscriptions is not AI transformation.Practitioner over theorist. I only teach what I've shipped. I take a small number of CEO advisory engagements through ViableAI when my schedule permits — currently waitlist-only.