Matt Hodkinson

Background

About Matt Hodkinson

I'm in Creator Mode for publishing purposes, but please feel free to Connect (not just Follow)! The "Differentiation Don", I'm a B2B marketing and growth agency owner of 12+ years, turned coach and consultant, hell-bent on elevating the language that companies use, to communicate their value proposition, to great-fit clients. I even wrote the book on it. MEHscapology, which became a bestseller in 2023! A former IT Consultant myself, over the past 12 years, I've helped more than 200 Consultancies and other B2B organisations to achieve full differentiation, command "Performance Positioning" and drive more consistent pipeline, by making the competition irrelevant. I'm the creator of our flagship programme; MEHscapology. A multi-format (delivered online or offline) system, that solves the 3 primary positioning challenges faced by businesses today: 1. Same-ism You’ve tried hard not to sound like every other solutions provider in your space, but your message and proposition look an awful lot like theirs. In fact, if you replaced your logo with theirs, your core message would still make sense! MEH-ssaging Does your own website copy, headline, email signature and other marketing collateral excite you? If not, then there’s a bloody good chance that your prospects are far from excited, too. Language matters, and when it comes to the messaging you use to represent your business, the persuasion levels are through the floor! Tumbleweed Outreach You’ve tried every marketing channel under the sun, and even hired the experts to do it for you, but the results have been less than stellar, and you’re categorically failing to earn, let alone retain, the attention of high value prospects. Your prospect inbox is a ghost town. Happy on stage. I'm (usually) available for speaker engagements on the topic of B2B positioning and differentiation (obvs). Get in touch, to book me for your podcast or event. And away from the grind, I'm just a Brummy in Surrey, heaping love and affection on the 3 females I'm so gosh-darned lucky to share my life with (that's a wife and 2 x daughters, to be clear)! Ask me about snowboarding, Manchester United (sorry, not sorry), American-style smoker BBQ's, and wheelchair racing (Weir Archer fam). Thanks for stopping by!