Matt Lerner

Background

About Matt Lerner

I help founders find the 10% of their business that will drive 90% of their results. Most startups don't have a 'marketing problem,' they have a 'leverage problem.' They're pulling small levers harder instead of finding the big ones that actually move the needle. At SYSTM, we’ve codified the growth playbooks I developed while running an $800M business at PayPal and investing as a partner in a Silicon Valley VC. We’ve now helped over 300 scale-ups find their big growth levers, with some achieving 100x growth. What I help you solve: 1. Rapid Growth Experimentation: Using “bullets before cannonballs” tests to identify risky assumptions to validate big ideas before you invest. Hiring High-Potential Growth Leaders: Assessing ability over experience and setting your VP of Growth up for success. Customer Discovery & Jobs to be Done: Moving past crude personas to understand the specific outcomes your customers want. Product Positioning & Category Creation: How to sell a product nobody is looking for by positioning against bad alternatives. Identifying Growth Levers: Finding the 10% of activities that drive 90% of your results. My Philosophy: A "learning culture" always beats a "training culture." Growth doesn't come from a list of tactics; it comes from the pace at which your team can turn data and customer insights into validated strategy.