Matt Liddle

Background

About Matt Liddle

Experienced senior leader with 20+ years in the outdoor industry and a reputation for leading businesses into new territories with remarkable results. Passionate about watching where culture and consumers are headed and positioning brands to meet them with impactful engagement platforms. Love building growth and reinvention strategies for organizations and the right teams and impactful tools to achieve success. Known for vision, impactful communication and building confidence within teams and external partners. Strong believer that brands can be genuinely engaged corporate citizens in both the public discourse and the policy arena, and that industry is most powerful when it works together toward shared goals. Specialized expertise includes brand and product strategy, new business line development, integrated and experiential marketing, strategic partnership development, internal and external comms, team recruitment and leadership, retail and hospitality design innovation, impact strategies in advocacy and philanthropy.