Matt Lineham
Senior Director at Gain Theory
Based in London, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
London
Industry
Advertising Services
Company size
212
Contact information
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m•••••••@gaintheory.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Matt Lineham
I am an experienced Marketing Effectiveness Consultant with a history of delivering Marketing Mix Modelling and Consultancy projects over a range of Global Clients, Markets and Industries. I am currently the account director for a well known FMCG brand in the alcoholic beverage market, which runs a global marketing effectiveness program. Campaign/Channel Measurement/ROI, Budget/Planning/ROI Optimisation, Statistical Modelling/Econometrics, Excel, VBA, SQL, Python, Retail, FMCG, Automotive, E-Commerce, Gaming and Travel. BSc in Economics from The University of Kent, 2:1.
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