Matt McColley

Background

About Matt McColley

Product designer focused on engagement, retention, and UI systems in mobile apps.With 15+ years of visual design experience, aided by my bachelor’s degree in graphic design and a certification in UI Design, I excel as a UI/UX Designer, crafting immersive and intuitive digital experiences.I bring extensive experience in creating user flows, wireframes, prototypes, and interface designs, honed through my work in the sports and gaming industries. Crafting immersive products for top-tier organizations, including NFL and NHL franchises, FanDuel, and Murray State University, has been a cornerstone of my career.Recently, I've taken on responsibilities for innovating products and streamlining design processes:• Led design efforts for FanDuel Faceoff, resulting in a 300% increase in active users, while proactively collecting feedback, analyzing tests, and refining designs, leading to an exceptionally user-friendly product and an execution award from management for excellence.• Developed sprite sheets, documentation, and assembly instructions for seamless integration of customizable colors into game interfaces, while also creating comprehensive documentation covering UI asset dimensions, color palettes, musical implementation, and various game modes.As an avid gamer and sports fan, I bring a deep understanding of player preferences, game dynamics, and fan expectations, drawing inspiration from my own interests and experiences.I seek opportunities to channel my creativity and problem-solving skills in a focused, engaging environment, joining a team led by experienced professionals who value accountability. Feel free to explore my portfolio at or reach out to me at mmccolley87@gmail.com to discuss how I can elevate your design team.My Key Skills: UI Design | Visual Design | UX Assessment | Wireframing | Competitive Analysis | User Personas | Interactive Prototyping | User Flows & Site Maps | Game Design | Software Design