Matt Potter

Background

About Matt Potter

As a Graphic Designer at The Wine Society—the UK’s leading online wine retailer (International Wine Challenge & Decanter Retailer Awards)—I deliver high-impact visuals that drive engagement, enhance brand identity, and boost customer interaction across web, print design, and email marketing.With 5 years of experience in graphic design, I translate ideas into visual stories that connect with audiences and deliver measurable results. My approach blends creative direction with thoughtful execution—whether it’s building out a bold visual identity, crafting dynamic social media content, or creating compelling layouts for campaigns.I’ve worked across sectors from retail and e-commerce to events, sports, and point-of-sale (POS)—both in-house and as a freelancer—including a 15-month stint travelling across Asia, New Zealand, and Australia.Core Skills & Tools: Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro and more Fluent in designing for both screen and print—web, social, editorial, packaging, and signage Cross-platform design: Mac & Windows, Microsoft Office, Google Workspace Web platforms: Squarespace, Mailchimp, Canva SolidWorks (CSWA certified) for 3D and product visualisation