Matt Powell

Background

About Matt Powell

I'm a dad, a husband, and a product marketer helping product-led companies build and market better solutions than their competitors. Currently, I'm building the competitive and market intelligence program at Later, which helps creators, small businesses, and social media managers build their businesses with visual marketing, social commerce, and brand partnerships. Since joining a product-led company (and after years in a sales-led organization), I've found that CI content and education is too focused on sales and sales enablement, and not focused enough on supporting CI pros and PMMs working in companies focused on product-led growth. I want to change that. So, follow me if you'd like to learn alongside me as I figure out how to- Develop and implement impactful competitive and market intel programs for product-led companies - Build engagement across the company to ensure CI contributes to strategic decision-making, product development and GTM, customer acquisition and activation, and expansion and retention tactics- Showcase the impact product-led competitive programs can have on revenue, customer acquisition, activation, and retention.