Matt Reid

Background

About Matt Reid

With nearly two decades in the tech industry, I’ve built and scaled businesses, developed powerful software solutions, and helped over companies across New Zealand, the US, and Australia leverage technology for growth. As a founder, problem solver, and innovator, I thrive on creating solutions that simplify business operations. My journey started in web development back in 2007, but my passion has always been about more than just websites—it’s about building systems that get the job done without manual effort, giving business owners and operators the freedom to work on the business rather than in it. Currently, my primary focus is Zulu — a next-generation all-in-one business platform designed to streamline operations for SMEs. From sales and customer management to invoicing and e-commerce, Zulu empowers businesses to scale without the headache of multiple software subscriptions that don't talk to eachother. I enjoy working with driven entrepreneurs and business owners who take action and aim for real results. Whether it's through technology, automation, or strategic growth, I believe in leveraging smart solutions to maximise business potential while reducing the number of man-hours required to maintain output - without sacrificing quality. Outside of work, I’m passionate about travel, automotive, aviation, personal development, great music, and video games. If I’m not coding or tackling business challenges, you’ll find me in my shed working on cars, exploring new places with my beautiful wife, or exploring new opportunities. Always open to connecting with anyone working in or on a business looking for support in relation to web presence and driving business efficiencies with tools like our SaaS product Zulu.