Matt Roffe

Background

About Matt Roffe

Strategic, commercially minded, and creatively driven, I bring 17 years’ experience in e-commerce, DTC, and premium consumer brands. My career spans both fast-growth independents and established names, where I have led strategies that connect brand, acquisition, and retention into measurable commercial outcomes.I have shaped positioning, growth strategies, and go-to-market plans, while also rolling up my sleeves to execute. This has included rephasing media budgets, building performance dashboards, optimising customer journeys, and writing creative briefs that turn strategy into standout campaigns. My work covers brand launches, retail media, and identity development across categories from luxury drinks and cookware to fashion, beauty, and B2B services.The impact shows up in stronger consumer engagement, healthier CAC/LTV ratios, and sustained revenue growth. Clients value my ability to pair creative intuition with financial rigour, making marketing a genuine driver of commercial momentum.As a fractional and interim marketing director, I have led and coached teams across insight, positioning, digital performance, and creative execution. Known for being collaborative and pragmatic, I work comfortably at board level while motivating cross-functional teams to deliver at pace.