Matt Rowley
Advisor at General Strategic
Based in Sydney, Australia
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Seniority
Staff
Department
General Business & Management
Location
Sydney
Industry
Program Development
Company size
6
Contact information
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m•••••••@generalstrategic.co
Phone
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Background
About Matt Rowley
At General Strategic I use my deep media, marketing and digital transformation expertise to help our clients solve complex challenges and set the agenda. Previously as CEO of Pedestrian Group I led the company to top and bottom line growth as well as industry recognition, winning Large Publishing Company and Leader of The Year at the 2021 Mumbrella Publishing Awards. Prior to this, I served as Chief Revenue Officer at Fairfax Media, driving the company back to growth after returning to Australia in 2013. My career spans extensive experience in media and marketing, including a global marketing role at GSK and ownership of creative agencies in London. I have also served two terms as Chair of IAB Australia, contributing to record growth and evolution of the digital advertising industry.
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