Matt Salvatore

Background

About Matt Salvatore

Award-winning/losing creative & brand marketer.A dynamic, creative & high-impact global marketing leader with +13 years of strategic, innovative, and measurable brand marketing experience with a deep passion for cult darlings and strong storytellers spanning spirits, sports, and CPG. Most recently had the creative helm of the global brand + marketing initiatives, communications, and strategies for the fastest-growing energy drink brand (yes, the big irreverent yellowish one) as the cheeky and lovable Vice President of Creative. Captained an amazing, rag-tag crew of vagabonds in creating a body of work that was just as likely to wind up on a memelord's sh!tpost page as an ad-age round-up that your CMO would begrudgingly send around the whole organization puppy shaming 'why we didn't do that first!'. Strategically and creatively pioneered an iconic partnership with the biggest Sports Entertainment giant on the planet; successfully drove a multi-million dollar media campaign with Barstool; launched a few things with Skittles and Starburst here and there; directed Lil Yachty with a mouthful of fried chicken (yes, both of us), got in the ring with The Tribal Chief Roman Reigns, and still found time to drive some viral heat with goofy goodies on tik tok. It's a body of work that's backed by data, fronted by feelings, and compels your thumbs to buy some stuff! Sometimes even +$20MM in stuff (now THAT's some walking around money, eh?)!That's some of what I've done, and what I've been up to.Now, I'm getting started on a new adventure, with the absolute G.O.A.T. himself. If only you could see him. More to come, stay tuned!