Matt Schlicht

Background

About Matt Schlicht

I build tools that let commerce brands talk to shoppers like real people.I’m the co-founder & CEO of Octane AI, the quiz + AI-funnels platform used by Shopify stores (Jones Road Beauty, Ilia Beauty, Milk Makeup, and a bunch of others you’ve probably bought from at 2 a.m.).Backed by General Catalyst (early HubSpot & Airbnb), Boost VC (Coinbase), Bullpen (FanDuel), and Javelin (MasterClass), we’re building the marketing stack that’ll power the next wave of DTC growth.Most days you’ll find me in Cursor AI, v0.dev, and Figma, prototyping with our engineers:• Agentic marketing loops – autonomous campaigns that write, design, and A/B-test themselves.• AI product finders – quizzes that recommend a perfect cart in <60 seconds.• Much moreWhy? Because the next decade of ecommerce will be won by brands that merge conversation with conversion.If you’re building something at the intersection of AI + retail, or you just want to swap growth experiments, or chat about vibe coding techniques, let’s connect.