Matt Simon

Background

About Matt Simon

As a Chief Marketing Officer, I bring 25+ years of marketing leadership and a decade of C-suite transformation experience, driving growth, revenue optimization, and market expansion through bold, data-driven strategies. I thrive on building high-performing teams, integrating marketing with sales and operations, and leveraging digital transformation, loyalty strategies and eCommerce to fuel sustainable business success. I have a GM’s mindset with a CMO’s strategic vision, delivering consistent top-line and EBITDA growth by aligning brand strategy, product commercialization, and performance marketing with corporate objectives. My approach is customer-centric, ensuring brand loyalty, engagement, and optimized customer acquisition. Whether leading omnichannel strategies, launching loyalty programs, or spearheading go-to-market initiatives, I focus on maximizing impact and long-term value. I believe in leading with integrity, fostering innovation, and executing at the highest level to build a high-performance company culture. I excel at driving corporate transformation, leveraging advanced analytics and machine learning for data-driven decision-making, and delivering go-to-market strategies that position companies for long-term, sustainable success.