Matt Sullivan

Background

About Matt Sullivan

I lead brand, content, and narrative strategy for technology companies.My work focuses on helping complex products and platforms explain what they do, why they matter, and why customers should care. I operate at the intersection of creative leadership, product marketing, and editorial storytelling—building content programs that drive awareness, engagement, and revenue.At DAT Freight & Analytics, I lead content marketing and brand storytelling for one of the freight industry’s most widely used technology platforms. My work spans messaging architecture, thought leadership, sales enablement, and integrated campaigns that support product adoption and market positioning.Highlights from that work include- Increased branded search traffic 91% through brand narrative and positioning initiatives- Improved marketing conversion rates 21% through video storytelling programs- Developed content systems that helped scale sales enablement and customer education- Led fraud-prevention information campaigns designed to protect brokers and carriersBefore moving into marketing leadership, I spent a decade as a journalist and editor. That editorial background continues to shape how I approach marketing: clear ideas, strong storytelling, and content people actually want to engage with.My work sits at the intersection of brand storytelling, product narrative, and creative leadership, helping technology companies translate complex ideas into clear, compelling market stories across content marketing, thought leadership, and brand strategy.