Matt Thomas

Background

About Matt Thomas

I am a senior data and digital performance specialist, empowering brands to take a data-led, audience first approach to their CX & UJ. I have worked with brands of all sizes and add value when it comes to approach to media, audience profiling, cohort analysis, product strategy, UX/CX/CJ, growth planning, and on-site performance. I pride myself on my ability to find nuances in audience behaviours, looking at their wants, needs, desires, and sticking points, then using this information to create digital strategies that are effective in terms of hitting performance KPIs, but also tell a brand/campaign story. I have worked across a range of industries including food & drink, tech, retail, hospitality, NGOs, awards, and more, and have held in-house roles, agency roles, and worked as a freelance consultant. I have a proven track record of creating and implementing highly successful campaigns and strategies for brands and businesses of all sizes, ranging from startups to global enterprises.