Matt Wheeler

Background

About Matt Wheeler

Matt Wheeler is a strategic and collaborative eCommerce leader with deep expertise in shopper insights, digital commerce, and CPG brand growth. He brings a unique blend of analytical rigor, client-centric thinking, and organizational leadership to help brands unlock value across omnichannel ecosystems. With a proven track record in business development, marketing analytics, and team leadership, Matt has built strong partnerships across the industry by focusing on what matters most: solving real business challenges with actionable insights. Whether leading cross-functional teams, advising senior stakeholders, or shaping go-to-market strategies, Matt's known for delivering results—and doing so with integrity, empathy, and a long-term view. Matt has been fortunate to work with and lead high-performing teams at the intersection of data, technology, and commerce. His approach is grounded in curiosity, collaboration, and a commitment to continuous learning. Core Competencies: Digital Commerce | CPG Strategy | Omnichannel Marketing | Retail Media | Business Development | P&L Management | Analytics - ROI Measurement Organizational Leadership | AI | Category Management | Shopper Insights | Customer Engagement | Team Development