Matteo Civaschi

Background

About Matteo Civaschi

Born on 12th January 1971. Striked by the first Van Halen Album cover, he decides to “create” graphic in his life. Wonderful years will follow attending the artistic high school and passing the time drawing. Despite this, the father wants him to become a doctor, but he doesn’t give up and to show his perseverance he wins a scholarship from the European Social Fund, therefore he attends the New Academy of Fine Arts with great satisfaction. At the end of the third year at the Academy of Fine Arts, while he was diving in the mud playing as a goalkeeper for a local soccer team, he sees his mother on the border of the soccer field shouting something unintelligible: McCann (a well known adv company) was looking for him for an emergency, a brother’s friend who was working there as an art director, needed an assistant to complete a very important presentation. From that “emergency” his professional path was born: McCann for 10 years, DLV BBDO for one year and then another 6 years in McCann working as Creative Director on Gazzetta dello Sport Newspaper. In 2004 he establishes H-57, before as a garment product line and then as a Design and Motion graphic studio, collaborating with clients like Adidas, Tod's, Smart, Segugio.it, Coca-Cola and Dal Negro. A lot of satisfactions in these years like the project for Lucasfilm “The Force of Typography”, the birth of Shortology with 13 books published all over the world, a Cannes Lion in the design category with the book “Life in five Seconds”, Cortology exhibition at Oberdan, Collaborations and prestigious presentations for Fondazione Cineteca Italiana (Italian Film Libray Foundation), Etna Comics, Wired Italia. Shortology Became a true and real artistic trend, followed by lovers of the week end appointment “Its's Friday” and his antagonist “ It's Monday”, followed by more then fans on Facebook and more then on Instagram.