Matteo Ferrando

Background

About Matteo Ferrando

Technology & Innovation Leader with 15+ Years of Experience I am an experienced leader in technology, innovation, and data-driven strategies, specializing in MarTech, AdTech, and digital transformation. Over the years, I have held pivotal roles within GroupM, where I have consistently driven technological advancements and delivered impactful solutions for clients in the media and marketing industries. Currently, as Head of Technology & Innovation at Choreograph Italy (GroupM), I lead a team of tech consultants, developing cutting-edge projects that harness the power of data and artificial intelligence to optimize operations and unlock growth opportunities for our clients. Previously, as Head of Data & Tech Innovation at Wavemaker Italy, I spearheaded AI-driven solutions and collaborated with clients and development teams to implement advanced technologies that transformed business operations and strategies. During my tenure as a Senior Consultant at Acceleration and GroupM Italy, I worked on high-impact MarTech and AdTech projects, helping clients achieve their digital transformation goals through innovative approaches and leveraging GroupM's global network to enhance my expertise. These experiences have equipped me with a deep understanding of the media ecosystem and the strategic use of data and technology to deliver measurable results. Passionate about staying at the forefront of innovation, I strive to empower teams and clients to excel in a fast-evolving digital landscape.