Matteo Ferrara

Digital Marketing & E-commerce Project Manager at Lavazza Group

Based in Milan, Italy

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Seniority

Other

Department

Other

Location

Milan

Industry

Food and Beverage Services

Company size

6.2K

Contact information

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Email

1 credit

m•••••••@lavazzagroup.com

Phone

5 credits

+39 ••• •••• ••••

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Background

About Matteo Ferrara

Strategic and data-driven E-commerce & Digital Marketing leader with 10+ years of international experience scaling D2C platforms, marketplaces, and high-growth digital businesses across Europe and LATAM. Proven track record in performance marketing, customer acquisition, CRM automation, and P&L ownership. Skilled in cross-functional team leadership, vendor management, and go-to-market execution in highly competitive environments. Key Skills & Tools: E-commerce Strategy | D2C & Marketplace | CRO | ROAS/CAC/LTV | Salesforce | GA4 CRM Automation | Category Management | Amazon DSP | Go-to-Market | Data Analytics (Looker, Tableau)| P&L Ownership | SEO/SEM | AB Testing

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