Matteo Piovan

Background

About Matteo Piovan

International Marketing Leader with OTC / FMCG experience in Blue Chip Companies (P&G, Reckitt & Bayer). • > 15 years of international experience in Marketing - leading FMCG/OTC portfolios in highly competitive environments; • Proven records of driving growth and securing long term success through new Brand/ Portfolio visions and Communication/Innovation strategies. • Commercial profile with advanced P&L Management skills (2yrs Finance experience) and Customer focus now building & leading the Trade Marketing / Customer Excellence structure in Bayer Consumer health. • Corporate storyteller with exceptional analytical skills able to leverage on hard data to create long term visions and implement them. • Passionate leader and coach with >10-year experience leading multifunctional teams in fast-paced multinational environments. • Strong Media and Comms development knowledge with >10-year experience ads/campaign development and media mix. • Acquainted to discuss ‘tough matters’ with senior stakeholders and take risk-calculated decisions in tight timelines. • Strong innovation background -> 10 yrs experience in design and launch of NPDs / Product ranges from concept design to background. Advanced knowledge of concept testing tools and, volumetrics (BASES II); • Experience across very diverse portfolios: Household Cleaning, Laundry, Aircare, Disinfectants, Dermatology, Women’s Health and Pain Relief and dealing with diverse stakeholders incl. HCPs.