Matthew Bainbridge

Background

About Matthew Bainbridge

As a Senior Marketing Manager at Advatek, a UK-based information technology solutions provider, I play a pivotal role in shaping the company’s marketing strategy. My responsibilities include creating and implementing go-to-market products, leading a dynamic marketing team, conducting A/B testing, optimising conversion rates, and managing paid marketing campaigns across platforms like Facebook, Google, and LinkedIn. Additionally, I have leading expertise in HubSpot CRM, having overseen the rollout of the full enterprise suite and directly migrated from Dynamics CRM. My focus on custom objects and datasets has significantly enhanced the company’s resilience and effectiveness. I’ve been instrumental in designing, building, and launching our leading eCommerce site which now self sufficiently generates millions in pipeline for the business.