Matthew Ball

Background

About Matthew Ball

I am a marketing and communications professional with years of experience crafting high-impact campaigns, engaging audiences, and building brands that resonate. From leading marketing and promotions for large-scale events like the World Avocado Congress to driving digital engagement for national festivals, fresh produce brands, and the music industry, I bring a strategic yet creative approach to every project. If you’re thinking my experience sounds a bit eclectic—you’d be right. My diverse background gives me a unique ability to see things from different perspectives, allowing me to develop creative, data-driven solutions that don’t just capture attention but deliver measurable, defensible results. For me, data, insights, and numbers all tell a story—and when used effectively, they can shape impactful marketing strategies. Whether it’s designing engaging content, refining audience insights, or executing multi-channel campaigns, my focus is always on driving growth, engagement, and ROI. Areas of Expertise: Marketing Strategy & Brand Positioning Event Promotion & Audience Engagement Social Media & Digital Advertising Content Creation & Storytelling Stakeholder & Community Engagement Currently, I lead marketing efforts at NZ Avocado, developing campaigns that educate and inspire consumers while ensuring maximum impact across digital and traditional platforms. I’m always keen to connect with like-minded professionals, collaborate on creative projects, and explore opportunities to push marketing boundaries. Let’s connect and chat about marketing, music, or fresh ideas that drive engagement!