Matthew Becker

Background

About Matthew Becker

I am currently immersed in the dynamic industry of B2B marketing. I've been on the front line communicating with stakeholders, in the background pulling the levers, and in the dungeon doing the grunt work on relaunching dozens of websites (often all of the above for the same project). I've nurtured social media, content marketing and video programs from absolute zero to thousands of followers and millions of views. I've spearheaded complete overhauls of analytics strategies & execution. My background in music has provided me with a passion for learning new things and taking on new challenges, and my history in retail has helped me remember to always keep the customer in mind. My goals are simple: learn as much as possible, and utilize that knowledge in new and/or interesting ways. Specialties: • Project management best practices & platforms, including Wrike, LiquidPlanner, SmartSheet & Monday.com • Various content management systems such as Sitefinity, Adobe Experience Manager, Sitecore, and Wordpress • E-commerce platforms such as Magento and Shopify • Additional website platforms for managing blog and forum communities • SEO/SEM best practices • Email marketing best practices; • Adobe Creative Suite software (Photoshop, Dreamweaver, Flash, Illustrator, Premiere, etc.) • Final Cut Pro video production software