Matthew Binns

Background

About Matthew Binns

With over 13 years of diverse experience spanning retail, wholesale, and eCommerce, I bring strategic insights and a collaborative approach to my role as NSW Sales Manager at KAIJU! Beer. My expertise lies in leveraging financial acumen, analytical skills, and relationship-building to drive brand growth and business performance. Passionate about fostering partnerships, I am committed to aligning with KAIJU! Beer’s mission to deliver innovative products while enhancing customer experiences. I thrive in dynamic environments and am motivated by opportunities where creativity intersects with data-driven decision-making. At KAIJU! Beer, I lead key on-premise and retail management efforts, oversee wholesaler partnerships, and spearhead new product launches with a focus on promotional sales and marketing. My work involves conducting comprehensive business reviews and implementing joint business plans that emphasize brand building and customer satisfaction. Previously, I honed my digital and eCommerce management skills at Schneider Electric, where I contributed to strategic planning and customer engagement. My ability to negotiate, influence, and analyze market trends enables me to create impactful strategies that resonate with stakeholders and drive results.