Matthew Bowes

Background

About Matthew Bowes

My career in Online Marketing began in 2002, back in the days of Dog Pile and Overture Keyword Tool. I know “Online Marketing”. For me this statement means- Complete understanding of domain and website values. The ability to evaluate how much a site is worth, and systematically increase its value- Complete understanding of outsourcing and in-house development of Organic Search, Paid Search, Social Media, Conversion Optimization, Content Promotion and Brand Protection - from both a technical and strategic level- The ability to speak to it all. Read a little HTML or CSS, understand FTP and CMS access. Know how to identify issues by simply looking around and running some tools- Understanding of lead automation with programs such as Pardot, Marketo and Hubspot. In-depth knowledge of other industry tools such as Wordstream, Sreaming Frog, Majestic SEO and MOZ Tools. Bottom line - I have the ability to identify and fix every issue that can arise online; the ability to run with current strategies while trying to create new ones. I know that not all Search begins with Google - there's Social Media, Voice-Activated Search, App searches, searching TripAdvisor or Craigslist, to name a few. I've got experience protecting the online investments of venture capital companies such as Bain Capital, Alpine Investments, Jordan Company and RocketShip Capital. I've developed Site and Analytics Audits for companies such as Encyclopedia Britannica, Merriam Webster, MIT, Zoll Medical and Schneider Electric. I understand business and what it needs to grow. I understand people and what they need to grow. I have watched this industry go through SEO to PPC to SEM and RM for SMB’s. In the end it has always been about providing transparent, unbiased advice on what is working now and what will sustain your marketing initiatives in the future. I Love Watching Things Grow.