Matthew Brincko

Background

About Matthew Brincko

I had a chronic shoulder injury dating back to 2013. It has taken about 3 years to get to a point where I am able to work a 9-5, 5 days a week when a few years ago I could barely sit at a computer for more than 15 minutes. During this time I finished my schooling while working part time as an event vendor.(Those photo booths you see at big parties, I was in charge of managing that at each event. For the Past two and a half years I have slowly been taking over my family business "Waadt Appliance" as my mom transitioned into retirement. The business has been in the family for 4 generations and 90 years, which I think is a testament to our dedication to customer service. We are about a 22 employee operation where I wear multiple hats. Some of my biggest accomplishments since working at Waadt was finally changing our "Paper invoice" system to a digital point of sale system which has had a dramatic impact on efficiency. I'm also proud of my bringing in Podium, a platform that allowed us to interact with customers on our site via text or webchat, while also increasing the amount of positive reviews that we received. I also finally convinced the management team in place to put pricing on our website. From the research I conducted, 80% of consumers will walk away from a small business that doesn't list prices, especially when big box stores do. They think our prices are not as competitive and we have lost a ton of sales that way. Now that we have pricing on our site, our website bounce rate has decreased significantly. I also am very proud of our recent re branding. We had had the same logo for over 20 years and I was able to get a designer to re-brand it for free. Another responsibility I have is making sure everything is pulled and loaded onto our delivery and installation trucks at the end of the day so that we can figure out our most efficient routes. I also have loosely ran our social media page although this has not been a main focus of mine. With my mother retiring, I'm looking to streamline the business as much as possible so that she can run it as hands off as she can in retirement, while I pursue my own career.