Matthew Bull

Category Team Lead - Personal Care at Tiktok

Based in Los Angeles, United States

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Seniority

Manager

Department

Advertising & Marketing

Location

Los Angeles

Industry

Entertainment Providers

Company size

83K

Contact information

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Email

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m•••••••@••••••.com

Phone

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Background

About Matthew Bull

As the Director of Ecommerce at Exploding Kittens, I lead a cross-functional team of 7 employees and 4 agencies to drive online sales growth, deliver best-in-class digital marketing, and enhance customer journey and retention. I leverage my MBA and 15 years of experience in ecommerce, brand management, and digital marketing to create and execute data-driven strategies that align with the company's vision and values. I started my career as a strategy consultant, where I developed a passion for brands and products. I then pursued my MBA and transitioned into brand management at The Clorox Company, where I managed an iconic household brand with a significant marketing budget. I later joined Walmart.com and learned what it takes to win in ecommerce, helping to grow the online toys category by 40% over two years.

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