Matthew Cohen
Director of Marketing - Campus Engagement at Fidelity Investments
Based in Marblehead, United States
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Seniority
Director
Department
Other
Location
Marblehead
Industry
Financial Services
Company size
84K
Contact information
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m•••••••@fidelity.com
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Background
About Matthew Cohen
As the Director of Marketing - Campus Engagement at Fidelity Investments, I lead the ideation, creation, and deployment of B2B2C marketing tactics to launch the Fidelity Financial Forward program for universities across 5 campuses. I also developed and implemented Fidelity’s first student lead influencer program to promote the offering focusing on UGC specific to the campuses the program was live. I work closely with creative, social, and legal teams to develop creative efforts tactics and activations that resonate with Gen Z and promote financial education. Additionally, I manage the sponsorship of the National Football Foundation and all the activations that accompany it. I am passionate about sports marketing and have a BS in Sport Management from Syracuse University. I have over 10 years of experience in managing and growing accounts for various clients, including Comcast, NIRSA, Stouffer’s, and Gatorade. I have successfully increased the Comcast program budget by 75% due to the success and expansion of the program.
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