Matthew Crane

Background

About Matthew Crane

As a Regional Key Account Director at Henkel, I bring together a diverse background in sales, strategy, and finance to drive profitable growth across the adhesive packaging industry. With over a decade of experience leading cross-functional teams, managing complex accounts, and navigating transformation initiatives, I focus on building strong customer partnerships that deliver long-term value. I’m passionate about turning insight into action—whether that means aligning product development with customer roadmaps, executing high-impact transformation projects across North America, or leading P&L strategy. My leadership approach is rooted in collaboration, data-driven decision making, and a drive for continuous improvement. I thrive at the intersection of commercial strategy and operational execution—where innovation, performance, and people meet. If you're passionate about innovation in packaging or want to collaborate on building more sustainable, scalable adhesive solutions—let’s connect.