Matthew D. Hallman

Background

About Matthew D. Hallman

I’m a creative executive and strategic brand builder with a career spanning film, television, entertainment marketing, and global brand development. My passion lies at the intersection of storytelling, commerce, and culture—transforming ideas into experiences that connect audiences and drive measurable business growth. Across my career, I’ve led high-profile initiatives for some of the world’s most recognized brands and entertainment properties—from launching 86 Planet Hollywood locations worldwide, to executive producing GQ’s Men of the Year Awards, to shaping integrated sponsorship strategies for BrandStar’s national television and digital platforms. My leadership approach blends creative vision with operational excellence. I’ve managed multi-million-dollar budgets, negotiated high-value partnerships, produced global events, and collaborated with top-tier talent, networks, and sponsors. Whether developing national PR campaigns for New Line Cinema, building experiential activations for Condé Nast, or spearheading sales strategy for BrandStar, I’ve consistently delivered results that elevate brands and deepen audience engagement. At my core, I’m a connector of people and ideas—someone who sees both the artistry and the analytics behind every successful campaign. I thrive in environments where creativity, strategy, and execution intersect to shape culture, inspire audiences, and move brands forward. CORE SKILLS Strategic Business Planning | Creative Marketing | Brand Development | Business Development Partnership Strategy | Sponsorship Sales | Experiential Marketing | Television Production Event Planning | Project Management | Public Relations | Client Retention TECHNICAL SKILLS Salesforce | Microsoft Office Suite | HubSpot | Microsoft Teams | Workamajig | HeyOrca | Zoom | Calendly