Matthew Doty

Background

About Matthew Doty

Entrepreneurial marketing leader with 10+ years of experience driving performance marketing, digital strategy, and full-funnel growth across the luxury, DTC, retail, publishing, and nonprofit sectors. Currently serving as a Virtual CMO, advising B2B and B2C brands on scalable marketing systems, paid media strategy, and brand infrastructure. Began building marketing systems at UC Santa Barbara, founding Isla Vista Marketing from a dorm room and growing it into a national consultancy. Later became Partner and Director of Social Media at Amptive—recognized as one of only five Rolex Preferred Digital Marketing Agencies globally. Oversaw the agency’s social division, scaling department revenue by over 1,100% and leading paid campaigns that consistently delivered 3–5x ROAS. Managed performance campaigns and organic strategy for authorized retailers across the U.S, Canada, and Mexico in support of world-renowned luxury brands. Brands Collaborated With: Watches & Timepieces: Rolex, Patek Philippe, Cartier, Omega, TAG Heuer, Breitling, IWC Schaffhausen, Hublot, Panerai, Jaeger-LeCoultre, Zenith, Blancpain, Bell & Ross, Breguet, Ulysse Nardin, Tudor, A. Lange & Söhne, Vacheron Constantin, Grand Seiko, Longines, Tissot, Oris, Carl F. Bucherer Fine Jewelry & Design: Van Cleef & Arpels, Kwiat, Messika, Gabriel & Co, Le Vian, Shy Creation, Roberto Coin, Marco Bicego, Jude Frances, Sylvie, Norman Silverman, Christopher Designs, Doves by Doron Paloma, A.JAFFE, Benchmark, Shay, Shah Luxury, Love Story, Flashpoint Created Diamonds, Jewelry Innovations, Beautiful Bride, Tantalum, Forge, Morgan’s Collection, Simon G, Fana, Bellarri, Frederic Sage, CrownRing, Uneek, Tacori, Alor, John Hardy Hotels & Hospitality: Ritz-Carlton Rancho Mirage, Ritz-Carlton Bacara Santa Barbara, JW Marriott Palm Springs, Marriott Shadow Ridge, InterContinental Los Angeles Downtown, Hilton Waikiki Beach, Shade Hotel Redondo Beach Founded The Izzy Initiative, a 501(c)(3) nonprofit recognized by President Bill Clinton, the Clinton Foundation, and the Mayor of Torrance, which mobilized over 200 volunteers for environmental and animal welfare efforts. Began career with the Los Angeles City Council, where early work in digital outreach and system modernization laid the foundation for a career at the intersection of civic impact, technology, and marketing. Available for CMO-level consulting, brand partnerships, agency collaborations, and strategic growth initiatives.