Matthew Downs
Director of Marketing Analytics at Viewport
Based in San Francisco, United States
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Seniority
Director
Department
Advertising & Marketing
Location
San Francisco
Industry
Internet Publishing
Company size
36
Contact information
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m•••••••@theviewport.com
Phone
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Background
About Matthew Downs
I'm a performance-driven marketing leader with over 15 years of experience leading media buying, A/B testing, and content strategy across DTC and B2C brands. I specialize in building and scaling acquisition programs through structured experimentation and data-driven decision-making. I'm hands-on with campaign optimization and deeply focused on key growth metrics—owning ROAS, LTV, CAC, and revenue performance to drive meaningful business results. I thrive in fast-paced environments where strategy, creative, and analytics intersect. Specialties: Digital Marketing • Product Development • Customer Acquisition • Funnel Optimization • Media Buying • Data Analytics • FP & A • Marketing Operations • Business Development • Revenue Growth • Customer Life Cycle • Branding • Social Media • Content Marketing
Decision-makers
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