Matthew Flaherty

Background

About Matthew Flaherty

As a Creative Director at SAP, I bring over a decade of experience leading dynamic creative teams to develop innovative, visually impactful design solutions that align seamlessly with both brand identity and business objectives. My work spans across board rooms, graphic design, web design, videography, and presentation design, and I’m passionate about leveraging creativity to craft compelling stories that engage audiences and drive results. In my current role, I focus on transforming customer perceptions through a human-centered, design-led approach. I create engaging, memorable experiences that blend storytelling with innovative design, ensuring each customer journey is seamless and inspiring. With over 15 years of experience working with SAP CRM solutions across diverse industries, I have a deep understanding of business challenges and customer needs. This allows me to deliver tailored solutions that go beyond design to support business goals and objectives. Creative Leadership: Lead and mentor creative teams, guiding the development of innovative design strategies and ensuring high-quality execution. Brand Strategy & Development: Align design solutions with brand identity, ensuring consistency and impact across all touchpoints. End-to-End Engagement Design: Oversee the creative process from concept to completion, managing cross-functional collaboration and ensuring deadlines are met. 🧑‍ Graphic & Web Design: Create visually stunning assets using Adobe Creative Suite and other tools, maintaining a cohesive visual language that speaks to the target audience. Videography & Storytelling: Conceptualize and produce engaging short-form videos, from scripting to post-production, integrating storytelling to captivate and convert. 🤩 Customer Engagement Design: Focus on delivering user-centered experiences that enhance customer engagement, satisfaction, and retention. SAP CRM Expertise: Leverage deep knowledge of SAP CRM solutions to address business challenges, providing holistic design solutions that support operational needs. Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to deliver unified, impactful creative campaigns. And I occasionally make balloon animals during sales presentations.