Matthew Fraser

Background

About Matthew Fraser

I acknowledge diversity and inclusion as two of my core values and equally respect everyone without judgement. I carry three years of combined education and experience from executing various duties in the communications and journalism field. Achievements and skills below: Effectively completed strategic communication plans and pitches for various companies. Successfully conducted situation, stakeholder, and SWOT analyses while identifying goals, approaches, challenges, response strategies, and tactics. Able to post social media content both manually, and scheduled through Hootsuite. Can successfully monitor trends and adhere to them accordingly. Increased engagement with content by a few thousand in my experience at Rogers Media Communications. Able to effectively convert raw data analytics from social media accounts into social media audits, strategies, or reports. Skilled with the following- Adobe Creative Suite (Premiere Pro and Audition)- Graphic design (Photoshop, Canva, and Knight Lab)- Web content and design (WordPress, Wix, SEO, and metadata)- Communications and journalism ethics - CP style and effective handling or production of press releases - News script (active voice, SVO)- Experience shooting video with DSLR, Sony NX5U, and Sony NX3 camera models- Knowledge of mainstream social media and best practices for each platform. Can use advanced searching methods to find fresh sources. Royal Roads University Bachelor of Arts in Professional Communication, August 2022 graduate. BCIT Broadcast and Online Journalism, May 2020 graduate. Portfolio: https://mattfraser29.wixsite.com/mysite-1