Matthew Gordon

Background

About Matthew Gordon

Being a creative and naturally inquisitive person, I have formed a passion for marketing that allows me to develop and utilize both of these skills in a way that satisfies me and finds new and creative solutions to reaching an audience. My instinctive curiosity has been useful in allowing me to explore and understand what motivates customers and how to best meet their needs. Marketing is about finding and identifying potential customers and understanding how best to best fulfill their desires in a competitive marketplace. I have been operating for the past several years in a very difficult market space, selling video games on-line against several larger and better positioned competitors. Even so, I have been successful in capturing market share and increasing ecommerce sales by more than $200 million in less than 2 years, for what has been traditionally a brick and mortar company. The continuous inflow of data and the large amounts of data about online buying that is now available, can be at times overwhelming. I believe my experience and skills can will allow you to cut thru the maze and find the right customers for your products. My skills allow me to analyze relevant data and act upon that data. I thrive in the accelerated pace of the digital marking arena and know it well. Further I possess the ability to quickly receive feedback and monitor performance in real-time; actions which are critical for a successful marketing campaign. Loyalty is one of my core values and is part of the reason I have enjoyed such a long tenure with the same company. Over my fourteen-year career I have proven myself proficient in numerous roles which has allowed me to advance within the origination through multiple promotions. I have become skilled in the areas of search marketing, integrated marketing analytics, SEO, affiliate marketing, budgeting and organization management. My varied career has also allowed me to develop a wide-ranging skill set and allowed me to better understand the “Big Picture”. I am a team player and responsive to the task at hand.