Matthew Gordon

Background

About Matthew Gordon

PRINT/DIGITAL ADS | ECOMMERCE | BANNER ADS | BLOGS | EMAIL | ON PACKAGE | BROCHURES | GHOST WRITING | BRAND STORYTELLING ABOUT ME A Leo Burnett USA-trained copywriter, I’ve spent my career developing highly engaging print and digital content for well-known brands (Purina, PG & E, Marlboro, GUM, Swanson Health, others) and retailers, including Amazon, Petco, Walmart, Target, and Sam’s Club. Proficient in all major social media platforms and experienced in creating SEO-rich eCommerce copy, I’ve authored every form of online and offline marketing communication, from radio scripts to blogs, newsletters, web landing pages, direct mail, and beyond in high-volume, fast-paced, deadline-sensitive environments. CREATING PERSUASIVE CONTENT With both agency and client-side experience spanning CPG, education, manufacturing, technology, healthcare, pharma, and other highly regulated industries, I am skilled at translating complex product information into persuasive, customer-friendly copy that boosts sales and brand loyalty. I excel at brand messaging and storytelling, driving conversions and engagement, and supporting campaign strategies at every step in the process. My ability to master brand voice and tone across any platform—print/digital, web, email, social media, blogs, articles, etc—consistently creates value for the products and companies I represent. A collaborative, strategic, and research/data-oriented writer, I further excel at: Working with marketing teams to define messaging for promotions, product launches, brand partnerships, and other marketing initiatives. Proposing copy concepts and strategies based on a skillful interpretation of creative direction and creative briefs. Applying storytelling to each project with a 360-degree approach and consistent messaging across all communication channels. OTHER INTERESTING FACTS ABOUT ME Former Mental Health Specialist with 3+ years of experience collaborating with health care professionals in a clinical work environment. Alumni of Second City Training Center’s writing program and co-author of “Literally Ironic – a Writing 6 Revue,” performed at Chicago’s DeMaat Theatre in 2015. Certificate in Advertising and Copywriting from Northwestern School of Continuing Education & Leo Burnett USA. Original work published in Columbia College’s Fictionary magazine and Story Week Reader as well as The Chicago Red Face and Habitrails.org 76gordon@gmail.com