Seniority
Manager
Department
Advertising & Marketing
Location
Calgary
Industry
Utilities
Company size
1.6K
Contact information
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m•••••••@transalta.com
Phone
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Background
About Matthew Gray
About Helping energy organizations earn trust, reduce risk, and deliver results in complex environments. I am a communications and stakeholder strategy leader with nearly 20 years in the electricity industry. I have led multi-million-dollar projects, advised executives, and designed engagement strategies that align diverse stakeholders toward shared outcomes while protecting reputation and building trust. I combine strategic insight with hands-on execution. I have directed corporate communications, media relations, and crisis management programs, built thought leadership campaigns, and guided initiatives that strengthened public confidence, reduced risk, and advanced business priorities. I am equally comfortable coaching executives on media engagement or leading teams through change, always with clarity and purpose. I bring a human touch to high-stakes work. Curiosity, respect, service, and humour guide how I lead, mentor, and collaborate. I tackle challenges with integrity, learn continuously, and find moments of levity along the way because the people and relationships behind the work matter as much as the results themselves. Career Highlights Trusted Advisor Counseled executives on strategy, crisis management, and high-stakes decisions, consistently strengthening trust and credibility. Reputation and Communications Leader Directed corporate communications and media relations for one of Canada’s largest power producers, aligning reputation strategy with business priorities and ESG commitments. Stakeholder and Policy Expertise Designed collaborative engagement models across Alberta’s electricity sector, balancing regulatory, commercial, and community interests with integrity. Business Builder Led power and infrastructure services at a national land firm, deepening client relationships and generating over $500K in annual revenue while fostering principled engagement. People Leader and Mentor Built and led high-performing, values-driven teams, reinforcing clarity, consistency, and accountability while supporting growth and development.
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