Matthew Groff

Background

About Matthew Groff

As the founder and managing partner of The Groff Group at Morgan Stanley, Matt leads a team of experienced private wealth professionals who bring insight and perspective to help simplify and build financial confidence in the lives of individuals and their families. Matt and his team offer customized solutions to complex wealth management challenges and are committed to deliver a high level of personalized service. His areas of focus include executive compensation and business transition strategies, stock option plans with incentive stock options and non-qualified stock options, family business succession planning, estate planning strategies, concentrated stock positions and investment portfolios. Matt was named to the Forbes Best-in-State Wealth Advisors list in 2021, 2022 and 2023, and the team was named as one of Forbes Best-in-State Wealth Management Teams in 2023. Matt grew up in a family of accountants, helping prepare tax returns as a part-time job in high school. He went on to earn his bachelor’s degree in business administration from the University of Kentucky's Gatton School of Business. Prior to joining Morgan Stanley Private Wealth Management, Matt spent 22 years building his Central Pennsylvania practice at Merrill Lynch Wealth Management and Smith Barney. A devoted family man and active member of his community, Matt and his wife, Corry, live in Hershey, Pennsylvania with their children Hailey, Chase, and Jack. 2021-2023 Forbes Best-In- State Wealth Advisors Source: Forbes.com (Awarded 2021-2023). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award. The Groff Group 2023 Forbes Best-In-State Wealth Management Teams Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22. Awards Disclosures: Securities Agent: AL, AZ, CA, CO, CT, DE, FL, IL, IN, KY, MD, MA, MI, MN, MO, MT, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WI; General Securities Representative; Investment Advisor Representative Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at or consult with your Financial Advisor to understand these differences. Morgan Stanley Private Wealth Management, a division of Morgan Stanley Smith Barney LLC. Member SIPC. NMLS#: 826480