Matthew Hatheway

Background

About Matthew Hatheway

With nearly a decade of experience in sports marketing, I currently serve as Senior Manager at adidas, where I help lead the development of the football category's sports marketing strategy. My work is driven by a passion for fostering impactful player and partnership strategies, aligning with adidas' mission of innovation and excellence in sports. I aim to amplify the brand's voice within the U.S. sports landscape through collaboration, strategic planning, and athlete empowerment. At adidas, I share oversight on player identification, partnerships, NIL strategy, and ICON athlete planning, ensuring seamless execution of social media, events, and product forecasting. My previous role managing NCAA partnerships honed my skills in negotiation, merchandise planning, and recruitment, which I now apply to elevate adidas' football category marketing initiatives.