Matthew Hoffman

Background

About Matthew Hoffman

Experienced Director | Driving Market Growth, Key Account Relationships, and Strategic Expansion Delivering dynamic leadership and strategic vision within the food service industry, I specialize in fostering robust relationships, expanding market share, and driving exponential revenue growth for both Lyons Magnus and the J.R. Simplot Company. Current Role: Director of Chain Accounts – Lyons Magnus At Lyons, I lead national account development focused on high-impact growth in syrups, sauces, purees, and plant-based milks. I’m responsible for revitalizing stagnant pipelines, executing large-scale commercialization initiatives, and building C-level relationships to secure long-term strategic partnerships. Leading multiple active commercialization projects valued at a combined $30MM, including a high-profile $14MM opportunity. Driving cross-functional collaboration across R&D, operations, finance, and supply chain to ensure flawless execution. Regularly engage with the CEO to align national growth strategy with in-market activity. Previous Role: Senior Account Executive – Key Accounts Southeast (J.R. Simplot Company) At Simplot, I was responsible for penetrating and growing key operator accounts in the Southeast. I developed and executed sales strategies with a strong emphasis on margin growth, customer retention, and operational alignment. Key Highlights: 2023 Blue Ribbon Award Winner:#2 in national closed-won volume;#1 in key account team closed-won volume. 100%+ YoY revenue and margin growth (2023); 25% volume growth (2021). Multiple-time Exceptional Contributor, SE Region Blitz Winner, and Vendor of the Year nominee (PFG Nashville). With a proven track record of scaling business, turning around challenged relationships, and unlocking untapped value, I bring both strategic horsepower and executional grit. Let’s connect and explore how we can build something meaningful.