Matthew Johnsen

Background

About Matthew Johnsen

A versatile marketing professional with a comprehensive background in content marketing and SEO. I bring a wealth of experience from leading roles at AT & T and IBM. At AT & T, I led a pivotal shift in SEO content strategy, culminating in a 90% increase in annual sales through the consumer technology blog over two years. This achievement was rooted in a comprehensive SEO and content overhaul for flagship services like AT & T Fiber and major OEM product launches. My approach integrated in-depth keyword research with creative content execution, enhancing AT & T's digital ecosystem and establishing it as a premier tech and entertainment destination. During my tenure at IBM, I spearheaded a collaborative effort to produce cutting-edge technical content, including white papers, slide decks, and blog articles. This initiative not only showcased IBM's thought leadership in tech innovation, but also played a crucial role in enhancing the brand's market influence. By aligning content with strategic business objectives, I contributed to IBM's reputation as a leader in cloud and AI solutions, supporting sales enablement and fostering digital engagement. Ready to elevate your brand's digital marketing strategy with proven expertise and innovative solutions? Let's connect and explore how we can achieve remarkable results together. Email: matthewjohnsen1@gmail.com