Matthew Lawrence

Background

About Matthew Lawrence

Outdooractive is a world-leading platform that enables our 14 million users (1.8m in the UK & Ireland) to plan and engage in self-guided outdoor activities like walking and cycling via our popular app and website. As the Partnerships Manager for the UK, it is within my remit to connect this outdoor community to organisations such as Tourist Boards, DMO's, Hotels, Tour Operators and Gear Brands so they can generate more revenue and grow their visitors/ customers. We can do this via our dedicated B2B marketing and software solutions: Promote Your Brand – Access our global community of 14+ million outdoor ‘tourists’ through our marketing campaigns which guarantee page views and brand exposure. Create ‘challenges’ for users to engage in Create Content – Utilise our back-end DMS to create & manage routes (such as walking and cycling) and POI’s (attractions, hotels, restaurants etc.) for our B2C end-users to access on both our app and website. Other features include audio guides, offers, collections, QR codes, print maps and more! Licence Content – Display our maps, routes and POI’s onto your own website for your own customers to access via our embedding tool, widget or API White-Label Products – Re-brand the Outdooractive website into an outdoor travel guide for your destination. We can also develop your own app that will appear in both the Apple & Android store Insights – Our powerful DMS also lets you view a wide range of data such as user engagement and heat maps to manage tourism within your destination Generate Income – Join our Affiliate Programme and become a re-seller of Outdooractive Pro subscriptions. Or by creating ‘premium routes’ on the platform as a Pro Alliance Partner https://outdooractive.com/en matthew.lawrence@outdooractive.com