Matthew MacDonald

Background

About Matthew MacDonald

Advisor in business communications to grow and run your organization Customer expectations for personalized, relevant communications have made the management of the customer experience touch points increasingly complex and difficult to manage. Many companies believe the answer lies in better and more ‘creative content’. However, it is really a combination of ‘creative’ plus ‘execution’. Execution is so much more than print and ship. It encompasses: workflow automation, analytics, metrics, and production/fulfillment. Accenture conducted a Customer Experience study which identified that 86% of companies are ramping up their customer experience investments, however, they are in a race to mediocrity. For the group that is weak in their execution, they are achieving 50% less in revenue growth than the leaders. Even more alarming is the fact that 40% of their investments fail to deliver return or at worst are outright wasted. At DATA, we provide data insights, streamline the process to manage your marketing and compliance content, and lead the execution so that campaigns are delivered through the desired channel at the required time.