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Matthew McDermott

Senior Vice President at Whitman Insight Strategies

Based in Providence, United States

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Seniority

Vp

Department

General Business & Management

Location

Providence

Industry

Market Research

Company size

14

Contact information

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Email

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m•••••••@whitmanstrategies.com

Phone

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Background

About Matthew McDermott

Matt is an experienced public opinion researcher and communications strategist for political candidates, issue advocacy organizations, and corporate brands. He has more than a decade of experience helping clients make strategic decisions, tell their story, and grow their brand using custom research solutions and analytics. As a Senior Vice President at Whitman Insight Strategies, Matt leads a team in the design and management of quantitative and qualitative research engagements globally, with specialities in brand equity research, brand positioning + messaging, segmentation, concept testing, communications evaluation, and thought leadership. He is a RIVA-trained moderator and has conducted more than focus groups, in-depth interviews, and ethnographies among various audiences over the years. Matt is a graduate of the George Washington University. Outside of his professional work, he also serves on the Campaign Board of the LGBTQ Victory Fund.

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