Matthew McLaughlin
Google Alliances Director at Crayon
Based in Raleigh, United States
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Seniority
Other
Department
Other
Location
Raleigh
Industry
IT Services and IT Consulting
Company size
3.6K
Contact information
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m•••••••@crayon.com
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Background
About Matthew McLaughlin
I help businesses navigate the complexities of cloud technology, delivering solutions that drive growth and innovation. With 16+ years in SaaS, cloud, and AI sales, I specialize in building strong client relationships, leading high-performing teams, and closing high-value deals. With over 16 years at Dito, I have honed skills in team building, sales pipeline development, quota attainment, and coaching. I’ve helped develop a robust sales strategy, leveraging my Google Sales Specialist and Google Cloud Platform Sales Credentials to align with our mission. My core competencies lie in empowering the sales force and fostering an environment that values collaboration and continuous learning. At Dito, we are committed to driving growth and delivering value to our clients, always aiming to exceed expectations with innovation and dedication. I started my career at Dito, one of the earliest Google Cloud partners, where I helped businesses transition to cloud-based platforms. As a Google Apps Change Management & Training Specialist, I worked with major clients like Netflix and the City of Los Angeles, designing training programs to maximize adoption. My ability to simplify complex technical concepts and build strong client relationships set the foundation for my transition into sales. In 2014, I became a Google Cloud Account Manager, leveraging my technical expertise to drive new business. My success led to my promotion to VP of Sales in 2018, where I managed a 15-person team and helped increase customer acquisition by 77%. I played a key role in strengthening relationships with major clients like Etsy and DocuSign, further solidifying Dito’s reputation as a trusted Google Cloud partner. As a Senior Google Cloud Account Executive in 2020, I focused on high-value deals, including securing a $33M contract renewal with Compass Real Estate—the largest in Dito’s history. My efforts contributed to a 57% revenue increase from 2020-2024, working with clients like Shutterstock and AFL-CIO. My expertise lies in identifying opportunities, developing tailored solutions, and delivering measurable results for clients. Beyond work, I’m passionate about giving back. I’ve volunteered with the Lions Club and the Food Bank of Central & Eastern NC, supporting local communities. Based in Raleigh, I’m a dedicated father of four—I love spending time with my kids, cycling, golfing, traveling, and going to concerts. A lifelong Washington Commanders fan, I also enjoy learning to play guitar and discovering new music.
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