Matthew Parente

Background

About Matthew Parente

When Matthew received his degree in anthropology, he soon realized its pragmatic value in the business world. Over the last decade, Matthew used his skills to help companies discover their authentic stories and create communities that helped foster strong relationships and brand loyalty. This experience has given him the opportunity to master his abilities as an innovator, collaborative leader, and a professional renowned for his attention to detail as well as his analytical and efficiency skills. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be based on genuine relationships and community. Noted for his pragmatic approach in creating and implementing marketing strategies and processes, Matthew is a frequent speaker at industry events, and contributes articles to various publications, is a proud coach to his two young boys' sports teams, and is a volunteer on the Austin Chamber of Commerce Communications Council, Branding sub-committee, and Small Business Advisory. Specialties: Email marketing, communication strategies, digital media, web sites, planning, organizing, collaborating.